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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. How would you and your team make this mission-critical shift? Onclusive is here to help!

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Save the Date: Join #PRStudChat on March 24th to discuss “The Future is Now: Landing Your First Job Like a PRo!”

Deirdre Breakenridge

In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ About #PRStudChat. Is PR Right for me? ”

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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0

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Reflect and Project: How has Your #PR education Prepared You for Your Career?

Deirdre Breakenridge

She graduated in 2009 and then started teaching at Stockton University in New Jersey. About Ai Zhang. Ai Zhang received her M.A. in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. She started the PR track at the school and developed most of its PR courses.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?”

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model.

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Pizza Hut is the Most Recent in “Fast Food Disgusts”, But Is It a Crisis?

Melissa Agnes

The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009. We apologize to our customers of Kermit, West Virginia, and those in our system who have been let down by this situation.” ” [ source ]. Is this a crisis or an issue?

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