article thumbnail

Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. How would you and your team make this mission-critical shift? Onclusive is here to help!

article thumbnail

Save the Date: Join #PRStudChat on March 24th to discuss “The Future is Now: Landing Your First Job Like a PRo!”

Deirdre Breakenridge

In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ About #PRStudChat. Is PR Right for me? ”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0

B2B 150
article thumbnail

Reflect and Project: How has Your #PR education Prepared You for Your Career?

Deirdre Breakenridge

She graduated in 2009 and then started teaching at Stockton University in New Jersey. About Ai Zhang. Ai Zhang received her M.A. in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. She started the PR track at the school and developed most of its PR courses.

Education 322
article thumbnail

Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?”

Agency 353
article thumbnail

ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. It was the first time a reporter had ever shot a TV story entirely with an iPhone. His boss realized he could tell a story and asked him to do a follow-up on the response to the iPhone story.

article thumbnail

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model.