Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.

Government 60

Government Communications Advertising Advertising 60

Communications Conversations

MARCH 14, 2019

During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. Our box unveiling B-roll packages were used extensively by local and national TV outlets coast-to-coast, and it wasn’t unusual to get 1,000-plus broadcast placements. And how about 41-donut loss vs. the Giants.

Sports 74

Sports Corporate Financial Industry 74

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” Why Profiting Directly Borders on Unrealistic.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Handbook Guidelines Local 40

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Constant Contact measures this by the highest open rate by local time. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Ironically, it was the most emailed article of the day.”.

Study 114

Study Marketing Data Analysis 114

Mindful Marketing

JULY 26, 2019

.” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities. million followers on Instagram.

Ethics 71

Ethics Consumer Reputation Corporate 71

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I created my blog in 2009 because I wanted to connect, learn and communicate with like-minded comms pros. “Impartiality is important to me, so I’ve chosen not to have advertising. ” #8: Adam Connell (Derby, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52