Cision

MARCH 16, 2016

From our inception in 2009, we’ve consistently set out to be accountable in exactly the same way as ad agencies are – through our impact on hard business metrics. That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client.

Wireless 120

Wireless Creativity Industry Agency 120

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 90

Meeting Retail Groups Hotels 90

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Will WOM become an integral part of an increasingly integrated communications offering from all agencies?

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

Case Study 49

Case Study Study Community Nonprofit 49

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Learn more: press release , blog post.

Industry 110

Industry Media Technology Employee 110

Waxing UnLyrical

JANUARY 27, 2011

Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time.

Pitching 111

Pitching Facebook Twitter Interviews 111

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

OCTOBER 27, 2020

Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. Social media was still relatively new back then, and Muck Rack began as a place for reporters to find each other. Nobody watches the media like the media, and Muck Rack grew up facilitating media watching.

Pitching 96

Pitching Media System Tools 96

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill.

Ethics 78

Ethics Community Internal International 78

Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Publicity 98

Publicity How To Course Facebook 98

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry. For influencers, brands, and other intermediaries like advertising agencies, and marketing and PR firms, there are some crucial updates you should be aware of. When are disclosures required?

Guidelines 89

Guidelines Branding Brand Advertising 89

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. Want 10x from your PR agency? Role Reversal: The Magic Middle Finds You. The survey data is new, but these ideas about influence have been emerging for years. New influence is transformative.”.

Infographics 64

Infographics Survey Consumer Study 64

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? Back in about 2009, I remember hearing about Greg Swan. After all, who doesn’t like to talk about their life, their career and what makes them happy and interesting?

Meeting 68

Meeting Social Media LinkedIn Groups 68

PRSay

MARCH 18, 2020

When H1N1 was a major storyline in 2009, coverage of the issue spiked for several months before finally tapering off, which means that you’ll need to be prepared for the long haul and keep in touch with your sources. It’s a challenging time to be a communicator, but that doesn’t mean that your work grinds to a halt.

Resources 214

Resources Pitching Television Radio 214

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned.

Measurement 133

Measurement Social Media Blogging Mobile 133

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 108

Facebook Twitter Education Industry 108

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. I took an in depth look at Muck Rack for a PR Tech Briefing a couple years ago: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

Technology 82

Technology Company Analytics Writing 82

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! He runs personal PR and creative campaign specialist agency Rich Leigh & Company.

Communications 81

Communications How To Blogging Content Marketing 81

Presspage

FEBRUARY 5, 2025

An all-in-one PR software offers a cost-effective solution by bundling essential toolslike media relations, newsroom management, press release distribution, and analytic insightsinto a single pricing plan. Stay cost-effective Who said acing your PR efforts had to break the bank? Muck Rack G2 rating: 4.6/5 Prowly G2 rating: 4.2/5

Tools 78

Tools Enterprise Analytics Software 78

Flatiron Communications

DECEMBER 19, 2024

We grow businesses by helping them generate positive media coverage, monitor mentions to manage brand reputation and analyze the impact of PR on business outcomes. Muck Rack was founded in 2009 to connect journalists on social media. Hundreds of PR agencies, many dozen brands, and media organizations use Podchaser Pro.

Reddit 28

Reddit Journalism Pitching Software 28