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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Consistency counts for a lot in many things, including marketing and communications.

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Save the Date: Join #PRStudChat on March 24th to discuss “The Future is Now: Landing Your First Job Like a PRo!”

Deirdre Breakenridge

In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ This was an important question and one that should be explored beyond one student or one blog post. To change the perception of the communications industry. About #PRStudChat. Our mission?

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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

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Reflect and Project: How has Your #PR education Prepared You for Your Career?

Deirdre Breakenridge

in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. She graduated in 2009 and then started teaching at Stockton University in New Jersey. A follow-up blog post by PR 2.0 Be sure to also visit our LinkedIn Group to share your ideas. See” you on the 27!

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Weekly writing If you are reading this you know I produce a weekly blog post. And I have.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now.