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Speak First: A Simple Yet Powerful Leadership Hack

Doctor Spin

Continue reading Similarly, a study by Anderson and Kilduff (2009) found that individuals who act confidently and make the first move tend to be perceived as more competent, regardless of whether their actual abilities match this perception. Journal of Personality and … Continue reading Setting the Stage The key to success is balance.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Source: Journal of Business and Psychology 1 Vries, R., Please support my blog by sharing it with other PR- and communication professionals.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. “The Source: Nursing Times 3 Smith, R. Halo Effect.

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Attention Spans in the Social Media Age

Doctor Spin

Journal of … Continue reading Similarly, Ophir, Nass, and Wagner (2009) revealed that individuals who frequently use multiple forms of media simultaneously—so-called “media multitaskers”—tend to perform worse on tasks requiring sustained focus. Journal of Youth and Adolescence, 44(8), 1884–1897 8 Ophir, E., 8 Ophir, E.,

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

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5 classic creative B2B marketing examples

Sword and the Script

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. For example, I’ve begun reading blog posts – turning them into a podcast. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Ads made $$. It has an amazing 4.9