2009 Blogging Measurement 
Deirdre Breakenridge
MARCH 2, 2020
In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement. About #PRStudChat. Is PR Right for me? ”
Onclusive
APRIL 8, 2020
Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?
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Onclusive
MARCH 21, 2018
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media.
PR Conversations
JUNE 28, 2020
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.
ImPRessions - Crenshaw Communications
JULY 10, 2023
Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. in the business world, and particularly in Silicon Valley.”
Sword and the Script
JANUARY 21, 2025
Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. I started a blog to provide hands-on learning about content marketing and social media. Im very grateful this amazing resource exists. And I have.
Waxing UnLyrical
NOVEMBER 1, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”
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