Remove 2009 Remove Branding Remove Ethics Remove Internal
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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

From there, we reached the point where we now work with large international clients, though they are not the focus here. Ultimately, we have always worked for brands. We have been developing our brand, "M3 Communications." Naturally, with ups and downs throughout all these years, we have also worked for our clients' brands.

Brand 59
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Page report highlights management communications opportunity

Wadds Inc.

Bowen originally observed this dynamic in a 2009 study. The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

Report 64
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What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. To do that, I need to backtrack a little.

Ethics 75
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?