Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Finish this sentence: If I am not reporting, I am ….

Meeting 92

Meeting Transportation Media Journalism 92

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

PRSay

JULY 23, 2019

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 85

Conference Internal International Travel 85

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. If a publication puts your logo on its site without mentioning the brand name, you may never see it. Two managing directors from Susquehanna will join the Muck Rack board of directors. PR tech mentions.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. In 2009, your firm’s Facebook page might have gotten a lot of likes.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. Read All About It!

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Thanks, Maddie and Lindy, for stopping by! Read All About It!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. We find inspiration in life, work and relationships. Every move seemed like second nature, even then. “I Swift’s songs are never formulaic.

Leadership 186

Leadership Storytelling Viral Banking 186

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Twitter 77

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Karen Freberg

AUGUST 12, 2017

I have been going to AEJMC since 2009, and it always is a place where I get a lot of great ideas to explore for the upcoming academic year. We discussed the results we got from interviewing 31 social media professors and what were some of the challenges and best practices we could take on. Take the case of the #SMprofs community.

Conference 40

Conference Social Media Community Education 40

Waxing UnLyrical

NOVEMBER 23, 2010

Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. Thanks for bringing it to the table.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? Read All About It! Glad thats over with.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

AUGUST 13, 2024

In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness. This is because creative brands are memorable brands and “memorable brands capture 90% of sales due to strong pre-purchase awareness.” Why grasshopper? “A The movie E.T.

Creativity 98

Creativity B2B Examples Marketing 98

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Facebook Twitter Measurement 42

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Crisis 71

Crisis Twitter Facebook Measurement 71

Norton's Notes

DECEMBER 21, 2014

The Jason Ferruggia website does not automatically take you to their blog, but instead opens up with the impressive list of official brands in which their blog has previously been featured. The diversity of products available reinforces the success of Ross’s training blog and the large variable audience that it reaches, and improves.

Blogging 44

Blogging Training Exercises Sports 44

Cision

AUGUST 4, 2015

Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview. From Safety to Parents Rights.

Radio 120

Radio Interviews Print Travel 120

PR in High Definition

MARCH 24, 2020

We’ve all heard about catastrophic events that can seemingly break brands in seconds. I usually cast my mind back to Ratner in 1992 and Domino’s in 2009, but it’s also true that many brands have more resilience, even to strongly adverse effects.

Insurance 73

Insurance Insurance Reputation Policies 73

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. Listen to the full interview, with bonus content, here The post The Importance of Comprehensive Ethics Policies – Joseph Abreu first appeared on EthicalVoices. I’ve been in the government sector for about 16 years. That is probably the primary thing.

Policies 63

Policies Ethics Government Leadership 63

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon. Know who you are.

Social Media 83

Social Media Media Viral Tools 83

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Read All About It! Glad thats over with.

Measurement 80

Measurement Publicity Analysis Tools 80

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. For some fans, the actor’s downfall began in 2009 when he met Amber Heard – 23 years his junior – on the set of The Rum Diary. ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To To play an effeminate, drunk, bejewelled pirate was risky – but it worked.’

Film 60

Film Reputation Writing Instagram 60

Sword and the Script

OCTOBER 21, 2014

It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 118

Social Media Study Blogging Company 118

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

JANUARY 25, 2011

The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. link] Im not for censorship or limiting creativity, but I think that such changes will fit with the Etsy brand and most of their customers. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. Read All About It!

Reputation 73

Reputation Measurement Social Media Tourism 73

PR Conversations

OCTOBER 20, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? She has taught in West Virginia University’s graduate integrated marketing communications program since 2009, and has nearly 10 years of experience working in corporate communication and as a senior research analyst. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers International 40

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Issue 2: Being a bricoleuse/bricoleur.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) 8) when conducting oral history interviews.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) 8) when conducting oral history interviews.

Interviews 40

Interviews Ethics Education LinkedIn 40