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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” Our team has developed a reputation as an innovator for that reason.

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Page report highlights management communications opportunity

Wadds Inc.

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020. Dr Shannon A.

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Speak First: A Simple Yet Powerful Leadership Hack

Doctor Spin

Here we go: The Hack: Speak First This is a powerful yet deceptively simple hack for communicative leadership: Speak first during formal and informal occasions with your team. Please support my blog by sharing articles with other communications and marketing professionals. Why does this matter? American Psychologist, 63(3), 182–196.

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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Today, marketing and communications teams are being asked — over and over again — to do more with less. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

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Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

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3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Communicate with them on those channels in the style and manner they prefer. Use that to your favor.