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That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” Our team has developed a reputation as an innovator for that reason.
Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?
In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. About #PRStudChat.
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.
in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. She graduated in 2009 and then started teaching at Stockton University in New Jersey. Be sure to also visit our LinkedIn Group to share your ideas. See” you on the 27! About Ai Zhang. Ai Zhang received her M.A.
However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?”
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).
The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It should include such things as chain of command, a communications “tree” and messaging – both internal and external. And don’t put together this plan in a vacuum.
Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Communicate with them on those channels in the style and manner they prefer. Use that to your favor.
Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009.
Today, marketing and communications teams are being asked — over and over again — to do more with less. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.
Within today’s new dynamic, communications professionals have to be more strategic than ever. Coronavirus conversations are omnipresent, meaning communicators can’t operate as if their work is businesses as usual. It’s a challenging time to be a communicator, but that doesn’t mean that your work grinds to a halt.
European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%
Watch how you communicate : How you say something is just as important as what you say. And be careful when using written communication – nonverbal communication (a smile, wink or chuckle), isn’t easily transferrable into the written word, so you want to be sure they don’t misinterpret your words.
Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We
There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. I started this blog in early 2009 after coming home from an overseas deployment.
Social media and the online landscape provide unique communication opportunities for individuals and organizations. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Ah, what an awesome and important question!
I came across this video “Never Estimate the Power of a Great Story” back in 2009. Communication professionals are schooled in telling positive stories and when “negatives” do surface, the work goes into how to diffuse, not accentuate, the “negatives.” Still, the techniques in the video hold relevance for business communicators.
Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.
I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. Retrieved 2009-11-07. Emergency management: profession vs. field. I never knew I would have so much experience in such a short amount of time. References.
in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. She graduated in 2009 and then started teaching at Stockton University in New Jersey. See” you on the 13th! More about Ai Zhang. Ai Zhang received her M.A.
It’s hard to communicate. This is because traditionally, marketing and communications budgets are among the first to get the ax when times get tough. In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Who is “they”?
The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?
A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020. Dr Shannon A.
These include my first experience as a student at the Defense Information School (DINFOS), commander and PAO in Afghanistan, and candidate for the Accreditation in Public Relations + Military Communication ( APR+M ) credential. My unit made it home safely in February 2009. After completing Army basic training at Fort Sill, Okla.,
You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age.
Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. Jones & Associates. Eat, drink and be merry. Thanks so much for stopping by WUL!
I’ve worked in communications for almost 25 years. Then, in 2009, I started my own consultancy focused on social media marketing. I’m a native Minnesotan, but man, do I hate our winters. The first 15 of those years I spent hopping from one job to another–I’ll be honest, I didn’t have a lot of direction.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. What do you think is going on here? A news release is third.
Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” Now, think about how you communicate today.
Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . 2009; Ragas, Uysal & Culp, 2015). Leave the comfort of your office.
Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. Need/Opportunity.
In 2009 did we exceed 18 million stories per year. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter.
Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .
In a 2009 Stanford study , fifth- and eight-grade students were enlisted to instruct a computerized “Teachable Agent” in biology. The post Learning By Teaching: The PR Edition appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. What’s actually happening here? Let’s dive into psychology for a moment.
Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. and DON’T Be Pharmaceutical Company A.
Social media is not the same space as it was when I got started in this business in 2009. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Back then, engagements were everything. Twitter chats were popular (all engagements).
Starting my business in 2009–another product of a situation. Meeting my wife in 1998–complete happenstance. But, once I met her, I took advantage. I basically stalked her for a month (she loves to tell this story, believe me). I wasn’t challenged in my “day job.” ” I was looking for other opportunities.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?
” • Margaret Ann Hennen, APR, Fellow PRSA, class of 2009: “Spend the first six months as a new manager listening actively while resisting making changes. Here’s to decades of success for future College of Fellows inductees!”
As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. If your PR strategy looks the same as your competitors, progress will be a challenge. Use your creativity.
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