Remove 2009 Remove Communications Remove Creativity
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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Today, marketing and communications teams are being asked — over and over again — to do more with less. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%

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4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

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Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

It’s hard to communicate. This is because traditionally, marketing and communications budgets are among the first to get the ax when times get tough. In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Who is “they”?

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Behind the Headlines With Sophie Raine

Cision

Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. If your PR strategy looks the same as your competitors, progress will be a challenge.

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