Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Wanna Subscribe? Shall We Tweet?

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 105

Tools Google Twitter Facebook 105

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? He publishes The Boy in the Bar.

Travel 87

Travel Case Study Creativity Advertising 87

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. It’s not the same Twitter we know from 2009. For you early adopters, think about Twitter of 2016 vs. Twitter of 2009. Because, I’m starting to believe it might. Not even close.

Twitter 60

Twitter Branding Brand Tools 60

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 81

Wireless Twitter Writing Measurement 81

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Sword and the Script

OCTOBER 27, 2020

Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. The screenshot nearby is of the Muck Rack site in 2009 (via Wayback Machine ) and shows Kara Swisher tweeting a WSJ story about the new MySpace CEO. Click any image for higher resolution. This origin story is important to the company’s evolution.

Pitching 96

Pitching Media System Tools 96

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. At the very bottom of his email, after his sig file, in tiny type: "If you would rather not receive future communications from Blinds Chalet, let us know by clicking here." Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone.

Pitching 43

Pitching Blogging Customer Service Software 43

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. bad communication cnbc corporate media ny times old media pr week weakness'

Advertising 41

Advertising Advertising Fashion Creativity 41

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service. Q: How many times have you been through the inbound process from the ground up?

Marketing 42

Marketing Leadership Engineering Education 42

Cision

DECEMBER 27, 2017

Such a connection can cultivate a strong sense of civic consciousness and residents may become advocates for the brand through word-of-mouth communication. He investigated the longevity of all companies registered on the US stock market from 1960 to 2009, and he found that companies are dying off faster now than ever before.

Marketing 180

Marketing Skype Customer Service Brand 180