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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 151
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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Remember to keep your messaging useful, newsworthy and strategic.

Resources 214
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How to Work Well With Others in the Workplace

PR Job Coach

Watch how you communicate : How you say something is just as important as what you say. And be careful when using written communication – nonverbal communication (a smile, wink or chuckle), isn’t easily transferrable into the written word, so you want to be sure they don’t misinterpret your words.

How To 219
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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?

Crisis 140
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . 2009; Ragas, Uysal & Culp, 2015). In support of this view, Meng et al.

Ethics 145
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120
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AP Style: How relevant is it in 2019?

Communications Conversations

Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). Technology has changed communication behaviors, too. They show up in texts. not August.

Handbook 131