Ishmael's Corner

FEBRUARY 24, 2015

Misguided Measurement. You don’t get trusted if you’re constantly measuring and tweaking and manipulating so that someone will buy from you. I stumbled across an essay in The Atlantic from 2009 called Telling Tails. Uncategorized business communications business storytelling social media ROI' It is hard-lifting.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Doctor Spin

NOVEMBER 14, 2024

link] The broader implications of our interaction with digital media are further underscored by a study in Nature Communications , which reveals a narrowing of our collective attention span. Please support my blog by sharing articles with other communications and marketing professionals. The attention system of the human brain.

Social Media 52

Social Media Media System Biotechnology 52

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 97

Measurement Social Media Media Internal 97

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results? Sales of what?

Measurement 64

Measurement Social Media Twitter Tourism 64

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 85

Measurement Publicity Analysis Tools 85

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 81

Measurement Publicity Web Analytics 81

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Back then, engagements were everything. Twitter chats were popular (all engagements).

Twitter 169

Twitter Social Media Employee Trends 169

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. In 2009 did we exceed 18 million stories per year. Download your copy today: Christopher S. Vice President, Marketing Technology.

Publicity 110

Publicity eBook Analysis Google 110

Deirdre Breakenridge

MARCH 2, 2020

In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. About #PRStudChat.

Community 60

Community Twitter Blogging Resources 60

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. I don’t think any of them are working just for the love of doing public sector communications.

Government 60

Government Communications Advertising Advertising 60

Shift Communications

OCTOBER 3, 2014

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. Flexing my brain sparked thoughts like, “I never thought of measuring it like that before!”. What’s actually happening here? What’s actually happening here? Everyone wins.

Training 129

Training Internal International Study 129

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 129

SEO Content Marketing Marketing Software 129

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. Need/Opportunity. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. Jones & Associates. Eat, drink and be merry. Thanks so much for stopping by WUL!

Measurement 79

Measurement Tourism Blogging Writing 79

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

Measurement 105

Measurement Blogging Tourism Social Media 105

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. I see the ability to screen the huckster influencer as perhaps the greatest impact on communicators.

Analytics 70

Analytics Data Pinterest System 70

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. How do you define their relationship today?

Interviews 65

Interviews B2B Measurement Blogging 65

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. What do you think is going on here? A news release is third.

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 86

Measurement Tourism Blogging Resources 86

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. As I was gearing up to get ready, I couldn’t resist taking a photo of the early morning sky. These fine folk did: Jan.

Tourism 64

Tourism Measurement Blogging Twitter 64

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching&# ?

Tourism 68

Tourism Measurement Twitter Blogging 68

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. These fine folk did: Jan.

Tourism 66

Tourism Measurement Twitter Facebook 66

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Tourism 72

Tourism Measurement Blogging Twitter 72

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 73

Conference Tourism Measurement Twitter 73

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. He agrees, “PR now has the opportunity to do something about this.”.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you.

Twitter 72

Twitter Measurement Tourism Social Media 72

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Construction 64

Construction Tourism Measurement Blogging 64

Waxing UnLyrical

OCTOBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them. If you want customers to pay attention to you Think about Paying attention to them. These fine folk did: Jan.

Tourism 60

Tourism Measurement Twitter Facebook 60