Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 81

Measurement Publicity Web Analytics 81

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 85

Measurement Publicity Analysis Tools 85

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 129

SEO Content Marketing Marketing Software 129

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10.

Measurement 79

Measurement Tourism Blogging Writing 79

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: olivier blanchard , social media ROI , the brandbuilder | Comment (1) Site settings comment help? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. “Which happens.&#

Measurement 105

Measurement Blogging Tourism Social Media 105

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Measurement 86

Measurement Tourism Blogging Resources 86

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She called Katie Paine. SeeDepth Inc.

Measurement 40

Measurement Education Community Twitter 40

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 64

Tourism Measurement Blogging Twitter 64

Waxing UnLyrical

NOVEMBER 15, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 68

Tourism Measurement Twitter Blogging 68

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 66

Tourism Measurement Twitter Facebook 66

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 72

Tourism Measurement Blogging Twitter 72

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 73

Conference Tourism Measurement Twitter 73

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability.

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Why: Mollie is actually thinking instead of simply linking. 4 reasons why Amplify is my Third Tribe , by Joe Hackman at Building Bridges. Joe’s post explains why. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Measurement 66

Measurement Tourism Twitter Blogging 66

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?! Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 16, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Construction 64

Construction Tourism Measurement Blogging 64

Waxing UnLyrical

OCTOBER 23, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Twitter 72

Twitter Measurement Tourism Social Media 72

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Twitter 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Twitter 45

Waxing UnLyrical

OCTOBER 9, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 60

Tourism Measurement Twitter Facebook 60

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Regardless, thanks for visiting!

Measurement 58

Measurement Tourism Social Media Community 58

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. So here is the New Year’s Edition of Weekly Roundup. And pour me a mimosa while you’re reading it, will you? Don explains why (and how to do this right).

Measurement 54

Measurement Tourism Social Media Blogging 54

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How do they make it happen? This is where it gets interesting. They listen a LOT. Then they plan.

Travel 86

Travel Case Study Creativity Advertising 86

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital. Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. There’s no way they would have survived to the present day, had people not been energized enough to share them. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Publicity 93

Publicity Creativity Measurement Twitter 93

Waxing UnLyrical

OCTOBER 31, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Small Business 57

Small Business Tourism Measurement Social Media 57

Waxing UnLyrical

OCTOBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Measurement 73

Measurement Tourism Writing Twitter 73

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 99

Publicity Facebook Twitter Measurement 99

Waxing UnLyrical

SEPTEMBER 7, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? How to be happy in business , from What Consumes Me. Why: Sometimes we need a diagram to help us think straight. Gross National Happiness , from PBS. Well, Bhutan , for one. Four unintentionally depressing self-help books on happiness , from Cracked.com.

Measurement 78

Measurement Facebook Twitter Tourism 78

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 77

Ethics Community International Internal 77