Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. There you have it. No matter how great the copywriting?

Blogging 111

Blogging SEO Web Google 111

Contently - Strategy

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty.

Brand 110

Brand Branding Banking B2C 110

Sword and the Script

OCTOBER 21, 2014

It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. The state of content marketing is – the gap between those that are good and those that haven’t started is widening.

Social Media 125

Social Media Study Blogging Company 125

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. And later creating an inbound sales engine via content marketing and conversion optimization. First designing and programming the initial product.

Software 78

Software Banking Resources Government 78

Stuart Bruce

APRIL 16, 2015

I’ll be speaking alongside the incredibly witty and insightful Jon Morter who came to fame in 2009 for his successful campaign to get Rage Against the Machine as the Christmas number one instead of yet another X-Factor winner. Conference Speaking Content Leeds public relations Self Promotion PR'

Marketing 60

Marketing Case Study Conference Content Marketing 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 62

Publicity Software Government Media 62

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. Around 2008 or 2009 I really started to notice customers on social media – people that worked for companies that used our products. 1) Soft interviews on your company blog.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

The Hoyt Organization

JANUARY 8, 2024

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. Many of whom are preparing to enter the workforce and will be starting their own families in the next few years.

Consumer 87

Consumer Social Media Education Advertising 87

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. Today it requires skills that blend earned, owned, paid and shared media. Sword and the Script Media , LLC delivers seven services including PR and content marketing that deliver results.

Infographics 64

Infographics Survey Consumer Study 64

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Brand Branding Advertising 89

Waxing UnLyrical

MARCH 31, 2019

A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Image via Geoff Livingston.

Analytics 71

Analytics Data Pinterest System 71

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years. If marketing put more effort into an Account-Based Sales and Marketing approach, those same strategies could be modeled to develop leads.

Interviews 65

Interviews B2B Measurement Blogging 65

Communications Conversations

JULY 19, 2018

As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

JANUARY 10, 2017

Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

ISEBOX

DECEMBER 1, 2016

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And even without the drop in the sales force, physicians aren’t as willing to engage in face-to-face detailing.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Communications Conversations

JULY 20, 2015

Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009). Although this is a pretty self-serving blog, I still usually really enjoy it.

Social Media 60

Social Media Blogging How To Media 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

FEBRUARY 25, 2015

This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. She called Katie Paine.

Measurement 40

Measurement Education Community Twitter 40

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. She is Betsy Hindman, and she’s my guest for the 39 th edition of the Off Script series.

B2B 91

B2B Social Media Company Marketing 91

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic.

Marketing 42

Marketing Leadership Engineering Education 42

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

APRIL 7, 2025

Farrington can talk about starting his financial advice blog in 2009 while employed full-time at Target. I even asked ChatGPT for some help: I quickly came across this episode with Ashley Segura , about content quantity vs quality. We’re open to suggestions if you have other topic ideas you’d love to discuss with Robert.

Pitching 62

Pitching Examples How To SEO 62