Waxing UnLyrical

NOVEMBER 23, 2010

And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

Blogging 80

Blogging Twitter Facebook Measurement 80

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful. Moving beyond greenwashing.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful. Moving beyond greenwashing.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful. Moving beyond greenwashing.

Ethics 40

Ethics Handbook Guidelines Local 40

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. These are great people, very ethical, very punctual.

Government 72

Government Education Course Ethics 72

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

Maxim Behar

JUNE 12, 2024

If this happens in a corporation, a private company, or a business community, the manager will take measures, put everything in order, and replace whoever needs to be. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria. In 2009, I wrote a small book called "111 Rules."

Ethics 69

Ethics Social Media Travel Writing 69

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Developed from corporate communications, it soon applied to mass media to the public (38). Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Practitioners have a responsibility to work to ethical standards. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Mindful Marketing

JULY 26, 2019

.’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. So, the question: Is it ethical for organizations to employ virtual influencers?

Ethics 71

Ethics Consumer Reputation Corporate 71

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Al taught a class called Values and Ethics in Public Relations. Al was a gifted professor.

Leadership 0

Leadership Agency Education Communications 0