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4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 5 Hypermodernity. 6 Change is a constant. 7 Measurement.
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The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.
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