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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

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8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Read All About It!

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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

She graduated in 2009 and then started teaching at Stockton University in New Jersey. How has your PR education prepared you for your career? Stay tuned for Part II of the #PRStudChat PR Education & Learning recap, which is coming soon! Ai Zhang received her M.A. in Communication from Syracuse University, and her Ph.D.

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Delta Troop Fail - Consider the Bigger, Less Popular, Business Picture

Bad Pitch Blog

My experience involved one soldier, in 2009 I think. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. Pete Blackshaw (now with Nestle) has been talking about the need for customer service to be aligned with social media efforts by companies for years.