Bad Pitch Blog

JUNE 8, 2011

My experience involved one soldier, in 2009 I think. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. Pete Blackshaw (now with Nestle) has been talking about the need for customer service to be aligned with social media efforts by companies for years.

Airlines 64

Airlines Customer Service Travel Policies 64

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So don’t do that. Read All About It! Wanna Subscribe?

Tools 105

Tools Google Twitter Facebook 105

Beyond PR

JULY 20, 2017

PR and comms professionals can then connect said outreach directly to news coverage and attribute real value back to a specific campaign through integration with Google Analytics and Adobe Omniture and marketing automation platforms including Marketo and Oracle Eloqua. Canada and Latin America, as well as Cision’s Global Product organization.

Communications 64

Communications YouTube Instagram Analytics 64

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe?

Social Media 69

Social Media Media Skype Energy 69

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. Click any image for higher resolution.

Pitching 96

Pitching Media System Tools 96

Beyond PR

JANUARY 16, 2018

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Beyond PR

OCTOBER 25, 2017

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. If you''re comfortable using e-mail marketing software for public relations efforts, you should be comfortable with being categorized as SPAM.

Pitching 43

Pitching Blogging Customer Service Software 43

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Peppercomm had fun with its own PR, publishing a list of company blunders during the year it celebrated its 20-year anniversary. And then there is USAA. Connect with Tina McCorkindale on LinkedIn and Twitter.

Conference 40

Conference Meeting Case Study Film 40

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, I wanted to cause a ruckus, I suppose. Anything else is a bonus.

Wireless 81

Wireless Twitter Writing Measurement 81

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. The guests were that happy-go-lucky chair of Saatchi and some woman CEO of a hotshot ad agency.

Advertising 41

Advertising Advertising Fashion Creativity 41

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. As recently as 2009, Domino’s Pizza was confronted with an issue that had been caused by its own workers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Branding 180