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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.

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8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. Meanwhile, layoffs are mounting in the tech sector.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Read All About It! Wanna Subscribe?

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. She graduated in 2009 and then started teaching at Stockton University in New Jersey. What else should I be doing to help students excel?

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Bringing Open Community To Public Relations

Waxing UnLyrical

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). our last book tour update, we talked PR 2.0 Read All About It!