2009 Customer Service Measurement 
Onclusive
MARCH 21, 2018
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.
Waxing UnLyrical
SEPTEMBER 7, 2010
Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! These fine folk did: Jan.
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Deirdre Breakenridge
OCTOBER 20, 2015
I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital. Ai Zhang received her M.A.
Waxing UnLyrical
NOVEMBER 22, 2010
better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.
Waxing UnLyrical
AUGUST 25, 2010
Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. I tested it almost immediately and after a couple of missteps – I had a pop-up blocker that I needed to disable – it worked perfectly. So don’t do that.
Waxing UnLyrical
NOVEMBER 24, 2010
But how do they measure and evaluate? I get that these guys focus on reaching out directly to a brand’s consumers , rather than focusing solely on a medium, as many forms of traditional PR, advertising or marketing do. How do they make it happen? This is where it gets interesting. How and where can your consumer touch your brand?
Waxing UnLyrical
SEPTEMBER 28, 2010
Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.
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