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What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. To do that, I need to backtrack a little.

Ethics 78
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Page report highlights management communications opportunity

Wadds Inc.

Bowen originally observed this dynamic in a 2009 study. The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

Report 64
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How to best counsel your client when they want to respond unethically to an unethical competitor – Tatevik Simonyan

Ethical Voices

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. And early in 2009, together with my two partners, I founded SPRING PR.

Ethics 52
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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

From there, we reached the point where we now work with large international clients, though they are not the focus here. Here, I place a significant emphasis on the ethics of how we do things. It may sound abstract because if we have a strong brand and selling, why do we need ethics? Ultimately, we have always worked for brands.

Brand 59
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful. Moving beyond greenwashing.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful. Moving beyond greenwashing.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful. Moving beyond greenwashing.

Ethics 40