Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years.

Interviews 65

Interviews B2B Measurement Blogging 65

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. He started and sold social media boutique Livingston Communications (2009).

Analytics 70

Analytics Data Pinterest System 70

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 73

Conference Tourism Measurement Twitter 73

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. Host : You mean the main inflation measure for this generation is their family? Never, on any occasion. Maxim: Rather, they feel this difficulty, but not as we have felt the difficulties in the past years.

Government 72

Government Education Course Ethics 72

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She called Katie Paine. SeeDepth Inc.

Measurement 40

Measurement Education Community Twitter 40

Maxim Behar

NOVEMBER 23, 2020

And with all these positives, they have one quality that just hits advertisers "right in the heart" - you can measure the effect of advertising like no other media - how many people came in, how many clicked, how many they bought, who they are, where live what they are interested in. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

NOVEMBER 8, 2021

What stronger argument than this could the Government get to take urgent emergency measures immediately. In 2009, 19 Bulgarian tourists died fatuously in Lake Ohrid and then we again had a national mourning. But that's why there are institutions in a country - to take measures, to govern, to tell the truth and to persuade.

Newspapers 52

Newspapers Government Tourism Course 52

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 77

Ethics Community Internal International 77

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. It was great getting to know you more (think technically we met at GrowSmartBiz Oct 2009) this year. I traveled a lot. And loved it.

Facebook 66

Facebook Twitter Skype Measurement 66

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. How do they make it happen? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies?

Travel 86

Travel Case Study Creativity Advertising 86

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Crossing cultures with coffee , from Basecamp.

Measurement 40

Measurement Tourism Creativity Twitter 40

Stuart Bruce

AUGUST 17, 2015

Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year. The Government Communications Service (GCS) has just released figures that claim to show it has spent £330 million less last year compared to 2009-10, by making its campaigns more cost effective. Social media.

Government 60

Government Communications Advertising Advertising 60

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

DECEMBER 20, 2011

A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. This would be measured by our ability to increase “wows” this year by 30%. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is. Yes, really! Getting on them is great, but it shouldnt affect how we think of ourselves.

How To 68

How To Twitter Facebook Writing 68

Waxing UnLyrical

FEBRUARY 6, 2013

I’d met Kami the previous year, at IPR ‘s annual measurement summit (coincidentally, the first time and same place I also met Shel Israel , because Katie Paine insisted I needed to know both of them). We’d stayed in touch, and met up again in 2008 at that year’s PRSA International Conference. WUL is born.

Writing 109

Writing Blogging Conference Creativity 109

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security. Post crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Writing 69

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. If your first job out of school is at a small (PR) agency, you might get a lot of opportunities you wouldn’t have found at a larger agency. Are you taking full advantage of them? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 66

Twitter Facebook Measurement Blogging 66

Waxing UnLyrical

SEPTEMBER 27, 2010

I imagine thats a tough battle for them to fight internally. It is, at the end of the day, pretty easy for those of us who are looking in from the outside to say they should do "this" or "that," though I agree with you that I think heightened engagement from "real" AT&T with "Roger" would be quite remarkable. These fine folk did: Jan.

Wireless 79

Wireless Twitter Writing Measurement 79

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. That I get to put faces to names. Set benchmarks.

Social Media 96

Social Media Media Facebook Twitter 96

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. By now, everyone is some kind of social media “expert.” So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. But probably the time that I did the most interviewing was at my last job. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Interviews 90

Interviews Creativity Twitter Facebook 90

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Measurable: Assign a metric to the goal. At PR 20/20, we are obsessive about measurement and performance. Check any “Remove known bot traffic” boxes. sites.com). Ask, "does it matter?".

Report 52

Report How To Marketing Analytics 52

Cision

DECEMBER 27, 2017

It is not how the marketers perceive their audience — educated, living in above-average socio-economic conditions — but the internal selves that the consumers create for themselves that help them connect to the underdog narrative of the brand.”. Focus On Your Core Market. Make no mistake, this is the right decision for some companies.

Marketing 180

Marketing Skype Customer Service Brand 180

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. I’m still working to properly engage our internal audience.

Blogging 74

Blogging How To Print Facebook 74

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 67

Blogging How To Social Media Community 67

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences.

Data 70

Data Retail How To Sports 70

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

OCTOBER 25, 2017

In addition, comms professionals are now able to deliver a single, dynamic report for any internal and external stakeholders to customize in the way that fits their needs, eliminating the hassle of creating multiple versions of the same dashboard. That’s how easy we make earned media reporting.

Communications 73

Communications Analytics Analysis Data 73

Waxing UnLyrical

JANUARY 20, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Social Media 63

Social Media Media Twitter Measurement 63

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, a regional story can be seen by international audiences. Sticky PR Measurement: Are We There Yet?

Facebook 108

Facebook Twitter Education Industry 108