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Learning By Teaching: The PR Edition

Shift Communications

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. In a 2009 Stanford study , fifth- and eight-grade students were enlisted to instruct a computerized “Teachable Agent” in biology. Run an internal training session. Conduct a webinar.

Training 129
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Semrush seems to be acquisitive and is well funded.

SEO 165
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How to best counsel your client when they want to respond unethically to an unethical competitor – Tatevik Simonyan

Ethical Voices

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. And early in 2009, together with my two partners, I founded SPRING PR. I first met Tatevik when I was looking to expand the ethics cases outside of the US.

Ethics 53
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Team Crisis Communications

PRSay

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. It should include such things as chain of command, a communications “tree” and messaging – both internal and external. Internally, people will look to the PR people to gauge the true level of a particular crisis.

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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. In one of the next editions, I asked my friend and namesake from Seattle, Howard Behar, to write a few words for the introduction. This comes spontaneously and never fades.

Writing 59
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Bringing Open Community To Public Relations

Waxing UnLyrical

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g.

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PR Is As PR Does

Waxing UnLyrical

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.