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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. The novel coronavirus (COVID-19) is dominating the news cycle in unprecedented ways.

Resources 214
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5 classic creative B2B marketing examples

Sword and the Script

Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. While this campaign took place in 2009, could you imagine the Instagram videos such a campaign would garner today? The chatter turned into coverage – and a lot of it.

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How to Work Well With Others in the Workplace

PR Job Coach

She was recognized as the Outstanding PR Graduate by Fresno State in 2009 and as Rookie of the Year by PRSA Central California in 2008. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. 2009; Ragas, Uysal & Culp, 2015).

Ethics 145
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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 140
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. I’m suspicious of any organisation that has a perfect Glassdoor score.

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