Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. I am at odds with the conclusions drawn at the very end.

Social Media 125

Social Media Study Blogging Company 125

PRSay

DECEMBER 27, 2022

The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. Illustration credit: topper ].

Trends 128

Trends Pitching Twitter Nonprofit 128

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. In the early days, around 2009, I saw many reporters struggled with this and disliked it.

Social Media 112

Social Media Report Survey Media 112

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Conference 74

Conference Tourism Measurement Twitter 74

Beyond PR

JUNE 20, 2016

Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets. Alex’s new role will involve covering the intersection of financial markets and the economy. She became the publisher in 2009. to become the financial regulations editor at @Reuters.

Biotechnology 68

Biotechnology Financial Media Education 68

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

NOVEMBER 23, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with. Read All About It!

Blogging 80

Blogging Twitter Facebook Measurement 80

Ethical Voices

OCTOBER 28, 2024

Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing? Then I moved on to manage the marketing department for the French company’s Armenian branch.

Ethics 53

Ethics How To Crisis Internal 53

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 69

Blogging Strategy How To Writing 69

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 90

Meeting Retail Groups Hotels 90

Waxing UnLyrical

NOVEMBER 29, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks so much for stopping by WUL!

Film 77

Film Measurement Twitter Leadership 77

Waxing UnLyrical

OCTOBER 6, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks so much for stopping by WUL!

Social Media 81

Social Media Twitter Facebook Measurement 81

Waxing UnLyrical

AUGUST 22, 2010

Note to Vivek Oberoi: now would be as good a time as any to get your head out of your a$$ , from The Secret Journal of Rakesh Jhunjhunwala Why: I’m not keeping with the fecal orifice theme intentionally, believe me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Twitter 76

Twitter Facebook Measurement Blogging 76

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 62

Publicity Software Government Media 62

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love is passionate about inspiring people to reach their full potential in the workplace.

Strategy 52

Strategy Insurance Insurance Training 52

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

JANUARY 27, 2011

If the professor has a background in journalism, they tend to see PR as only about writing and pitching to journalists. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Wanna Subscribe?

Pitching 111

Pitching Facebook Twitter Interviews 111

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It helps you understand the medium. Read All About It!

Blogging 98

Blogging Facebook Twitter Writing 98

Karen Freberg

AUGUST 11, 2019

This actually marked the first conference I went to where I 1) presented teaching research and 2) won my first teaching and national association research paper award as a doctoral student back in 2009. It’s been 10 years since then, and a lot has changed and evolved in the public relations field. Being on the JPRE Board.

Conference 48

Conference Education Groups Journalism 48

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). John Cleese’s talk at the 2009 Creativity World Forum on creativity. The Victorians: time and space , from IanVisits. Read All About It!

Measurement 40

Measurement Tourism Creativity Twitter 40

Communications Conversations

FEBRUARY 18, 2016

If I’m not mistaken, we first met at a PRSA event back in 2008 or 2009. Both the business and journalism schools strongly encourage and guide students with internships, volunteering, student clubs and networking. Thomas is their proximity to a majority of business and marketing careers. Please meet Allison O’Keefe.

Leadership 60

Leadership Meeting Local Agency 60

Bianchi Biz Blog

FEBRUARY 22, 2021

How long have you been in journalism and how did you get started? I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market. Once you have that foundational knowledge, you can better highlight the needs or choose the angle of what you’re reporting on.

Groups 54

Groups Meeting Transportation Media 54

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 40

Blogging Strategy How To Writing 40

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Maxim Behar

APRIL 14, 2024

In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. In the meantime, I discuss important projects and marketing strategies with clients, conduct interviews with candidates, and so on.

Writing 59

Writing Social Media Meeting Facebook 59

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails?

Study 114

Study Marketing Data Analysis 114

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Hopefully a lot. But where to start?

Social Media 120

Social Media Strategy Media Facebook 120

Waxing UnLyrical

OCTOBER 27, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks so much for stopping by WUL!

Crisis 80

Crisis Twitter Facebook Measurement 80

David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Haven’t for awhile,” he replied. How do you get your news?” If it’s important, someone will send it to me.”.

Newspapers 74

Newspapers Print Radio Local 74

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. In fact, I've been doing this for at least 40 years - first in journalism and then in business. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

Media 52

Media eBook Viral Construction 52

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. The Analysis of Halo Effect in Marketing. Halo Effect.

Journalism 52

Journalism Ethics Analysis eBook 52

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Read All About It! Wanna Subscribe? Shall We Tweet?

Measurement 87

Measurement Publicity Analysis Tools 87