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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. was changing my profession.

B2B 151
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. 2009; Ragas, Uysal & Culp, 2015). Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media.

Ethics 145
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AP Style: How relevant is it in 2019?

Communications Conversations

Blog content from people with varying writing skills (this even applies to some “media “sites now). Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). But, is it still as relevant today in 2019 as it was in 2009? They show up in texts.

Handbook 131
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In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. ” She discussed her writing career in a San Diego State University alumni video in 2018. She was 67.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. In fact, he hadn’t even intended on working in PR.

Meeting 131
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How long have you been in journalism and how did you get started? I do love cooking, though, and someday I’ll get around to writing all those fictional stories rolling around in my head.

Meeting 91