Sword and the Script

JUNE 21, 2022

When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. . I hope she’s right, but either way, businesses are budgeting for it now, so marketers and PR need to be thinking about how they make the case for their budget. It’s hard to communicate.

Marketing 138

Marketing Survey Financial B2B 138

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

SEPTEMBER 5, 2023

This means they don’t use PR and comms and therefore don’t really understand the market. The company was founded in 2009 and was bootstrapped until 2022 when it closed a $180 million Series A round. Do you need help with B2B tech marketing and PR? PE lacks PR savvy. Is all this PE activity in PR tech good for the PR community?

Software 182

Software Marketing Leadership B2B 182

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 164

SEO Content Marketing Marketing Software 164

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. With the growth of visual social media marketing, it is important to note that we can’t always search for conversations in all the social networks.

How To 198

How To Instagram Social Media LinkedIn 198

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 104

Tools Marketing Nonprofit Mobile 104

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. What can social media marketing actually DO?”. I began using it to build relationships with other professionals in marketing and public relations.

Social Media 103

Social Media Marketing Media Twitter 103

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Q: Should organizations allow their team to tweet from their own accounts to make the experience more personal? Ah, what an awesome and important question!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? Here’s the data: 2.1%

Study 113

Study Marketing Data Analysis 113

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop.

Twitter 169

Twitter Social Media Employee Trends 169

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

APRIL 18, 2024

For Swifties of a certain age, the image of Kanye West interrupting Swift’s acceptance speech at the 2009 VMAs is unforgettable, but she came back stronger than a 90s trend. Album: Fearless) Katie Neal is vice president of communications and marketing at TimelyCare and president of the PRSA Thoroughbred Chapter in Lexington, Ky.

Leadership 188

Leadership Storytelling Viral Banking 188

Communications Conversations

APRIL 21, 2020

Then, in 2009, I started my own consultancy focused on social media marketing. In fact, I can’t think of too many people locally here in Minneapolis who are using video regularly to market themselves on LinkedIn. But, I learned a ton–from a lot of smart people. But, it hasn’t reached over-saturation phase yet.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. Vice President, Marketing Technology. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Read All About It! Wanna Subscribe?

Measurement 105

Measurement Blogging Tourism Twitter 105

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But what does this mean for brands and marketers? But how does this differ from Yelp? More specific locations, got it.

Twitter 120

Twitter Social Media Retail Groups 120

Shift Communications

OCTOBER 3, 2014

This is why you, as a PR pro or marketer, should jump at every opportunity to teach others within your organization. In a 2009 Stanford study , fifth- and eight-grade students were enlisted to instruct a computerized “Teachable Agent” in biology. Marketing Analyst. Modern psychology researchers have dubbed it the protégé effect.

Training 129

Training Internal International Study 129

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Branding 128

Branding Brand Guidelines Creativity 128

PRSay

MAY 15, 2024

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” Hinda Mitchell is the founder and president of Inspire PR Group , a national, multi-service public relations and marketing communications firm based in Columbus, Ohio.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. Maintaining a truly solo PR firm.

Meeting 131

Meeting Radio Sports Telecommunications 131

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10.

Measurement 81

Measurement Tourism Blogging Writing 81

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions?

Google 110

Google SEO Engineering Measurement 110

Flack's Revenge

MARCH 23, 2015

The same thing happened to Foursquare… In 2009, Dennis Crowley, a co-founder, flipped the switch on Foursquare days before the conference began; it became the breakout app of the conference and was valued at nearly $100 million a little more than a year later. The post Belle of the Ball or Lead Balloon?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Measurement 87

Measurement Tourism Blogging Resources 87

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. Courtney: NOT having a proper PR and Marketing strategy is a recipe for certain failure.

Agency 159

Agency Strategy Crisis Management Pitching 159

Stuart Bruce

APRIL 16, 2015

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds. A rare opportunity for me to do something in Leeds. Back to the Future of Comms is a warm-up event for MyNewsDesk’s FutureComms15.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Flack's Revenge

NOVEMBER 12, 2015

It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. Next, marketers should deliver a “key message” of their products, catch consumers’ interests, and propose appropriate marketing strategies on social media platforms.

Social Media 120

Social Media Media Apparel Retail 120

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 79

Content Marketing Marketing Journalism Financial 79

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013.

Instagram 93

Instagram Video Social Media YouTube 93

Sword and the Script

MARCH 9, 2021

For example, I remember kicking that terminology around in 2009 or so, but it never really took hold. 3) What was the thinking behind a media database – there are so many of those on the market now – what’s different about yours? How has that experience helped or hindered you in building Propel?

Software 148

Software Agency Pitching Analytics 148