Onclusive
APRIL 8, 2020
Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?
Deirdre Breakenridge
MARCH 2, 2020
In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ About #PRStudChat. Is PR Right for me? ” It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends.
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Onclusive
MARCH 21, 2018
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model.
PR Conversations
JUNE 28, 2020
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.
Waxing UnLyrical
MAY 24, 2011
Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.
Waxing UnLyrical
NOVEMBER 1, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”
ImPRessions - Crenshaw Communications
JULY 10, 2023
Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. in the business world, and particularly in Silicon Valley.”
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