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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 7 Measurement. The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 5 Hypermodernity. and 9.6%). #10

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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. They have larger networks and more social media followers than most of us.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Call it an integration if you will.

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Making The Most Of A Twitter Chat

Waxing UnLyrical

Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. After every chat I moderate/host, I go immediately to WTH, plug in the dates to get the tweets, and then select the "view transcript" button. These fine folk did: Jan.

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. She vlogs about funny situations and conversations involving her family members; she also posts a few song covers on her personal channel.

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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. This would be measured by our ability to increase “wows” this year by 30%. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. Solution Overview.