article thumbnail

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model.

article thumbnail

ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. It was the first time a reporter had ever shot a TV story entirely with an iPhone. His boss realized he could tell a story and asked him to do a follow-up on the response to the iPhone story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

article thumbnail

Being Smart and Strategic When Navigating the Current News Cycle

PRSay

When H1N1 was a major storyline in 2009, coverage of the issue spiked for several months before finally tapering off, which means that you’ll need to be prepared for the long haul and keep in touch with your sources.

Resources 214
article thumbnail

What’s Trending for 2023?

PRSay

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 128
article thumbnail

10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

” • Margaret Ann Hennen, APR, Fellow PRSA, class of 2009: “Spend the first six months as a new manager listening actively while resisting making changes. Here’s to decades of success for future College of Fellows inductees!”

Energy 141
article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. “I My niche is still media relations.

Meeting 131