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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

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What’s Trending for 2023?

PRSay

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 128
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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

” • Margaret Ann Hennen, APR, Fellow PRSA, class of 2009: “Spend the first six months as a new manager listening actively while resisting making changes. Here’s to decades of success for future College of Fellows inductees!”

Energy 141
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. “I My niche is still media relations.

Meeting 131
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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 5 Hypermodernity. and 9.6%). #10