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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. Retrieved 2009-11-07. How do you feel about this matter, what is your stance? Is emergency management a field or a profession? Share your views in the comments section below. References. Fienberg, ”Examples of Professions”” (PDF). and Rebecca Parker; Marjorie Suckow (May 2012).

Education 270
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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Not by a long shot.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 5 Hypermodernity. and 9.6%). #10

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How Politics Redefined the Vaccine Debate

Cision

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since. Stu Opperman, APR hadn’t always planned on being a solopreneur. Maintaining a truly solo PR firm.

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