Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. As soon as I did my credibility would be shot.

Blogging 80

Blogging Twitter Facebook Measurement 80

NewsWhip

FEBRUARY 19, 2021

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Imagine explaining trying to explain that to a time traveller from 2010. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.]

Social Media 85

Social Media Web Media Measurement 85

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Engagement demands consistent interaction with audiences through community management. Social media advertising is a direct way to reach new audiences in this pay-to-play market.

Social Media 56

Social Media Marketing Media Trade Shows 56

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 53

Measurement Blogging Tourism Twitter 53

Solo PR Pro

SEPTEMBER 28, 2022

In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. Then in fall 2010, Mary took a six week leave from her business to serve as a volunteer senior communication specialist on Senator Lisa Murkowski’s historic write-in campaign, for which she received a PRSA Silver Anvil Award.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. Whatever you might think about Kwittken, PRophet and AI in PR – he’s put his own money on the line – and is giving the PR community a risk-free way to give AI a try. Background on PRophet Kwittken is a former PR agency leader.

Software 87

Software Media Relations Media Pitching 87

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 121

Software Analysis Data Technology 121

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ).

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. These fine folk did: Jan. Glad thats over with.

Twitter 63

Twitter Facebook Measurement Social Media 63

Waxing UnLyrical

FEBRUARY 5, 2011

He asked 100 consumers who watched the 2010 Super Bowl to recall details from as many of the commercials as they could. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials. These fine folk did: Jan.

Facebook 55

Facebook Twitter Measurement Blogging 55

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. Host a customer appreciation event with personalised gifts and special deals. Spector, R.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. What is PR?

Facebook 108

Facebook Twitter Education Industry 108

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: February 2010-end 2010. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] The second part is my take… with the exceedingly original sub-head, “My take.&#

Measurement 106

Measurement Education Twitter Facebook 106

Stephen Waddington

FEBRUARY 19, 2020

Skidz PR Key Performance Indicators (KPIs) are as follows: Reach of 180 million people per month Advertising Equivalent Value (AVE) of £172 million per month Budget Skidz does not have a budget earmarked for PR activity. The internet lost its sense of humour some time around 2010 but that’s another story.

Pitching 102

Pitching Instagram Agency YouTube 102

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 108

Facebook Privacy Twitter Social Media 108

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I was born and raised in Saginaw, Mich.

Automotive 92

Automotive Meeting Report Media 92

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Blogging 76

Blogging How To Print Facebook 76

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Bad Pitch Blog

DECEMBER 21, 2008

I read Jack Myers’ widely-discussed report where the “forecasting guru” believes PR will “buck the advertising depression" destroying marketing businesses through 2010. Here’s to 2009, when all members of community really care. I have to stop him and say nice try. What’s a risk these days? twitter.com/laermer.

Study 41

Study System Advertising Advertising 41

MaccaPR

JUNE 16, 2016

The result is a physician-only social platform built on a foundation of professional networking, continuing medical education (CME), community building and improving patient care. Since launching in 2010, San Francisco-based Doximity has grown its membership to 605,000 verified U.S. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels Internal International 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Yet, true to its brand character, once it fully grasped the community and reputation impact of the incident, Starbucks engaged fully, leveraging its size, presence, and brand voice.

Fashion 255

Fashion Reputation Social Media Brand 255

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Ethical Voices

JANUARY 6, 2025

I worked for them for two years then I got into public relations with a large nonprofit organization that provided both senior living services and child and family programs, refugee services, and a number of community-based programs. We had no negative feedback from either donors or the general community.

Ethics 59

Ethics Financial Government Nonprofit 59