Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. How valuable was that time spent listening?

Publicity 93

Publicity Banking YouTube Social Media 93

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. What do you think?

Blogging 80

Blogging Twitter Facebook Measurement 80

Stephen Waddington

DECEMBER 12, 2019

Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. It has risen by around 39% since then.

Publicity 93

Publicity Media Facebook Newspapers 93

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising. Unfortunately, I’ve also heard stories of people scheduling informational interviews and showing up unprepared (gasp).

Writing 99

Writing Interviews Pitching Industry 99

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Give break out sessions on networking strategies, interview skills and career planning. 3 Ways PR and HR can Team up to Attract Talent. That changed in 2018.

Resources 86

Resources Creativity Publicity Local 86

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.]

Social Media 85

Social Media Web Media Measurement 85

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. Glad thats over with.

Tools 104

Tools Marketing Nonprofit Mobile 104

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Driven in part, but not wholly, by the internet and social media.

Communications 60

Communications Case Study Interviews Study 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. How did it work?

Software 121

Software Analysis Data Technology 121

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 2a) June 2, 2014: Vocus + Cision.

Technology 14

Technology Company Software Marketing 14

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Based on the title of this post, you know how: Podcasts. It’s the golden age of podcasts. And there’s a podcast for everything.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. Glad thats over with.

Twitter 63

Twitter Facebook Measurement Social Media 63

Waxing UnLyrical

FEBRUARY 5, 2011

He asked 100 consumers who watched the 2010 Super Bowl to recall details from as many of the commercials as they could. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials. Glad thats over with.

Facebook 55

Facebook Twitter Measurement Blogging 55

PR Conversations

MAY 24, 2016

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession).

Publicity 41

Publicity Agency Study Mobile 41

Doctor Spin

APRIL 17, 2023

Host a podcast or YouTube series featuring interviews with industry experts. David should leverage the surprise element and not advertise his advantage beforehand. Offer free consultations or advice sessions to potential customers. Write a white paper or research report on a topic related to your industry. Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. historyofpr/files/2010/03/EPRHN-Archive-Record-2nd-edition-March-2014.pdf. Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Ethics 40

Ethics Meeting Software Policies 40

PRSay

JUNE 9, 2021

In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”. All of our work was completely lawful.

Crisis 167

Crisis Ethics Publicity Marketing 167

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. What is PR?

Facebook 108

Facebook Twitter Education Industry 108

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] The second part is my take… with the exceedingly original sub-head, “My take.&#

Measurement 106

Measurement Education Twitter Facebook 106

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products.

Real Estate 120

Real Estate Agriculture Local Technology 120

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Any pet peeves with PR people?

Automotive 92

Automotive Meeting Report Media 92

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 108

Facebook Privacy Twitter Social Media 108

Waxing UnLyrical

JANUARY 13, 2011

I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Glad thats over with.

Blogging 76

Blogging How To Print Facebook 76

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Prowly

MARCH 6, 2025

On the other hand, consider a brand like GAP which went through a major rebranding in 2010, a rebranding that customers disliked so much the company had to revert to its original brand design. The company (through marketing, advertising, and engagement). Marketing campaigns, advertising, storytelling, social media, customer experience.

Brand 80

Brand Branding How To Guidelines 80