Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 87

Software Media Relations Media Pitching 87

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising.

Writing 99

Writing Interviews Pitching Industry 99

Sword and the Script

NOVEMBER 11, 2017

One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. What happens when people come to the realization these are pay-to-play pitches? Of course, it does, and there’s been a number of studies that show this over the years.

Study 69

Study Marketing B2B Apparel 69

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.

Internal 72

Internal International Data Media 72

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Paid media refers to any type of media that is paid for, such as advertising. This is very old – like circa 2010 old. Marketing is focused on promoting a product or service in order to sell it.

Interviews 113

Interviews Publicity Technology Social Media 113

Stephen Waddington

FEBRUARY 19, 2020

Skidz PR Key Performance Indicators (KPIs) are as follows: Reach of 180 million people per month Advertising Equivalent Value (AVE) of £172 million per month Budget Skidz does not have a budget earmarked for PR activity. The internet lost its sense of humour some time around 2010 but that’s another story.

Pitching 102

Pitching Instagram Agency YouTube 102

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Facebook 108

Facebook Twitter Education Industry 108

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? It’s just a fact of life. Those still intent on faxing out press releases are going to be in trouble."

Company 111

Company Media Journalism Report 111

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Glad thats over with.

Blogging 76

Blogging How To Print Facebook 76

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Prowly

MARCH 6, 2025

On the other hand, consider a brand like GAP which went through a major rebranding in 2010, a rebranding that customers disliked so much the company had to revert to its original brand design. The company (through marketing, advertising, and engagement). Marketing campaigns, advertising, storytelling, social media, customer experience.

Branding 80

Branding Brand How To Guidelines 80

Waxing UnLyrical

JULY 17, 2015

A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40