Katie Paine's Measurement Blog

FEBRUARY 23, 2024

The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. To be fair, the number of PR people who admit to using AVEs has declined substantially since 2010.

Sports 52

Sports Measurement Course Examples 52

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

Advertising 97

Advertising Advertising Facebook Social Media 97

5W PR

JULY 22, 2019

From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3 While it makes sense to purchase your domain early and throw up a “Coming Soon” page, avoid a big reveal until you lay the substantial groundwork, such as working out your SEO, content marketing, social media, and paid advertising strategy.

How To 68

How To Social Media Retail Technology 68

MaccaPR

JUNE 16, 2016

In this blog post, we give you a crash course on vertical social networks and dig into Doximity*, the largest social network connecting physicians with one another, while helping marketers bridge the social-digital divide between health care providers and business. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day.

Social Media 92

Social Media How To Mobile Facebook 92

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

FEBRUARY 2, 2017

Think back to 2010. Social was relatively new. And follower counts on Twitter, Facebook and other social channels was a big deal. “Dark social” is prevalent. Snapchat is the social media darling. Close your eyes for a moment. Twitter was only a few years old. Fast forward to 2017. Engagement.

Instagram 60

Instagram Advertising Advertising Facebook 60

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 83

Social Media Web Media Measurement 83

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

JULY 19, 2016

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The Internet and social media have transformed the way people access information.

Real Estate 120

Real Estate Agriculture Local Technology 120

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. Background on PRophet Kwittken is a former PR agency leader. The software offers you a choice in tone too.

Software 84

Software Media Relations Media Pitching 84

Konnect Agency

APRIL 16, 2020

Instagram was introduced in 2010 and gave birth to the modern-day influencer. Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. So adapt we must.

Instagram 40

Instagram Facebook Advertising Advertising 40

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: Do you use any types of social media tools that make it easier for colleagues to share each other’s work?

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Additional considerations include, catering, hire a photographer, sharing photos on social media in real time. 3 Ways PR and HR can Team up to Attract Talent.

Resources 76

Resources Creativity Publicity Local 76

Contently - Strategy

OCTOBER 1, 2018

For example, in 2010, Google introduced SiteLinks, a new feature of its AdWords product that would allow marketers to append four additional links just below their search ads. They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent.

Marketing 104

Marketing Google Newspapers Print 104

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 86

Travel Case Study Creativity Advertising 86

Waxing UnLyrical

JUNE 1, 2016

It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. And btw, more people need to at least follow Gerry on social media.

Groups 40

Groups Meeting Employee Social Media 40

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

Publicity 93

Publicity Banking YouTube Social Media 93

prTini

FEBRUARY 2, 2017

In 2010, brands didn’t fully embrace social media. In 2017, will brands get social — or is it also too risky? A profound stance on a social issue can create a more meaningful, lasting impact, while creating positive brand associations. It was too risky. The reward could be worthwhile, if done right.

Brand 28

Brand Branding Insurance Insurance 28

Bad Pitch Blog

NOVEMBER 1, 2010

And it''s even easier to do in 2010 thanks to things like social media. But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do. Seven years later there''s still truth to this post.

Radio 51

Radio YouTube Mobile Advertising 51

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Liked what you saw?

Google 104

Google Nonprofit Engineering SEO 104

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s 5) Cision unveils retargeting for earned media audiences. 2) TVEyes launches podcast monitoring service.

Internal 63

Internal International Data Media 63

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The focus was more on quality of content.

How To 40

How To Engineering Content Marketing Advertising 40

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. Duration: February 2010-end 2010. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.

Engineering 22

Engineering Education Retail YouTube 22

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Driven in part, but not wholly, by the internet and social media.

Communications 60

Communications Case Study Interviews Study 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. We’ll pick up where we left off last week, discussing social media ROI. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before. It is that measurement really isnt taught.

Measurement 105

Measurement Education Twitter Facebook 105

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Apple Podcasts. Breaking Brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience.

Writing 99

Writing Interviews Industry Pitching 99

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. Regardless, thanks for visiting! Amplify’d from [link] [.]

Tools 103

Tools Marketing Nonprofit Mobile 103

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! “Social media&# or “social networking&# – which term is correct? Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind.

Twitter 62

Twitter Facebook Measurement Social Media 62