5W PR

JULY 22, 2019

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections. From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3

How To 68

How To Social Media Retail Technology 68

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 104

Tools Marketing Nonprofit Mobile 104

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 121

Software Analysis Data Technology 121

Shift Communications

SEPTEMBER 13, 2017

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. Consider in-app advertising to fintech/finserv related sites. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Contently - Strategy

OCTOBER 1, 2018

We herald the arrival of a new technology or technique as the latest and greatest approach. For example, in 2010, Google introduced SiteLinks, a new feature of its AdWords product that would allow marketers to append four additional links just below their search ads. In 2010, that change was to enable SiteLinks.

Marketing 104

Marketing Google Newspapers Print 104

NewsWhip

FEBRUARY 19, 2021

Imagine explaining trying to explain that to a time traveller from 2010. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. No More Heroes Any More. Ads where the brand hero drives off into the sunset. . Paul Quigley.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 87

Software Media Relations Media Pitching 87

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 3 Ways PR and HR can Team up to Attract Talent.

Resources 86

Resources Creativity Publicity Local 86

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

International 72

International Internal Data Media 72

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. What did you ship in 2010? That would truly epitomize the spirit of “being social.&#

Social Media 85

Social Media Web Media Measurement 85

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. Start listening: Podcast website.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

Publicity 41

Publicity Agency Study Mobile 41

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv The internet lost its sense of humour some time around 2010 but that’s another story. Metrics PR activity will be benchmarked against other activities in the marketing mix.

Pitching 102

Pitching Instagram Agency YouTube 102

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. It’s just a fact of life.

Company 111

Company Media Journalism Report 111

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JANUARY 13, 2011

2) I was watching "The Big Bang Theory" last night with my wife and we got a kick out of one of Sheldons quotes came to mind after reading that: "I cant say that all senior citizens who cant master technology should be publicly flogged, but if we made a public example out of a few of them, it would give the others incentive to try harder."

Blogging 76

Blogging How To Print Facebook 76

MaccaPR

JUNE 16, 2016

Since launching in 2010, San Francisco-based Doximity has grown its membership to 605,000 verified U.S. Doximity claims: “Aside from the iPhone, there’s never been a piece of technology adopted by physicians as quickly.” Doximity: An Overview for Marketers. physicians representing more than 40 specialties.

Social Media 48

Social Media Healthcare Marketing Media 48

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels International Internal 40

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Doctor Spin

FEBRUARY 8, 2025

According to Clay Shirky, an American writer, consultant, and teacher on the social and economic effects of Internet technologies and journalism, there is no information overload only filter failure. 4 This is similar to the social media intelligence agency Whispr Group , where I served as the COO from 2010 to 2013. 2024, May 13).

Strategy 103

Strategy Wikipedia Data Facebook 103