Remove 2010 Remove Blogging Remove Measurement
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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

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Measuring PR Effectiveness: A Complete Guide to Modern Tools and Metrics

5W PR

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Meandering Through Measurement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

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Judging A Blog Post By Its Cover

Waxing UnLyrical

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.