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Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “socialmedia&# thing.
It can include socialmedia, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?
These days, it moves really quickly… we now get to know about earthquakes around the world on socialmedia platforms even before the news reaches broadcasters. According to a Mckinsey report , socialmedia enables a consumer’s decision-making journey. How Nissan Micra Rode the SocialMedia Bandwagon.
Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Though he never expected digital media to become a career, he’s thankful to be able to do what he loves. Socialmedia also helps with that.
They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.
A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!
In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. But considering that there are plenty of other socialmedia fish in the sea, it’s not his best option in terms of the time he has available. I flat out told him no.
The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Socialmedia sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The focus was more on quality of content.
As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).
In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, socialmedia agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.
If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on SocialMedia September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.
Some might chalk up their success to their early adoption of blogging and socialmedia. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), During the call Gini asked me, “If you were to do it again, would you grow your socialmedia community on LinkedIn?”.
If you read the news or popular blogs, you get a lot of numbers thrown at you. Socialmedia talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors.
What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." Socialmedia an absolute.
If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting!
As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want SocialMedia Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use socialmedia to turn customers into evangelizers.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “socialmedia for non-profits.&#
Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.
In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” socialmedia marketing work. In fact, I would argue a strong “employer brand” is more of the exception, not the rule, when it comes to the socialmedia components.
Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. Facebook insists it has the answer: write better content. It’s complicated. What Compels People to Share Your Content?
The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role socialmedia has come to play in the way firm’s connect with their customer base. Duration: February 2010-end 2010. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.
Sword and the Script Media can help with B2B marketing, PR and socialmedia. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Reddit data.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). stories, blog posts, etc.).
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? Even when I am reading blogs or catching up on Reader. Also Cinderella.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader.
Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR socialmedia conference in 2005. John Grogan – John is one of my oldest friends and from 1997 to 2010 was a marvellous MP for Selby.
Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Erica Holt says: October 19, 2010 at 10:06 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing socialmedia. There are a ton of books being published on community and how socialmedia plays into that.
The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the socialmedia class he was teaching. I instantly loved it.
You’ve landed in the media. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again.
We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. the entire posting at Shonali’s blog, Waxing Unlyrical. Wanna Subscribe?
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Why: because what Komen has managed to build is genius.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Oh, one other thing: my blog = my sandbox.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.
Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from socialmedia engagement to lead generation. This shift reflects the changing nature of media consumption and the need for more accurate ROI tracking.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).
It was something I’d wanted to do for about eight years: a digital detox to unplug from socialmedia and email. The last time I’d truly disconnected was on a trip to Paris in 2010. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. The sense of relief was overwhelming.
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