Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40.

Facebook 66

Facebook Twitter Skype Measurement 66

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Maxim Behar

JANUARY 20, 2023

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. The PR business is changing every day and the most successful formula for growth in today's modern social media world is to be precise, transparent and proactive in our work.

Leadership 83

Leadership Crisis Meeting Industry 83

The Hoyt Organization

NOVEMBER 16, 2023

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

Publicity 91

Publicity Measurement Privacy Guidelines 91

wiredPRworks

JUNE 25, 2016

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global Social Media for Local Social Good. Social Media Club Chicago.

Local 40

Local Social Media Media Internal 40

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. In fact, I would argue a strong “employer brand” is more of the exception, not the rule, when it comes to the social media components.

Social Media 60

Social Media Brand Branding Media 60

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

Social Media 97

Social Media Media Facebook YouTube 97

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 173

Reddit Software B2B Technology 173

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 264

Ethics Automotive Technology Conference 264

wiredPRworks

MAY 15, 2018

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. The last time I’d truly disconnected was on a trip to Paris in 2010. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. The sense of relief was overwhelming.

Social Media 53

Social Media How To Media Instagram 53

Communications Conversations

MAY 28, 2015

“Are social media certification programs worth it? If Joe’s Social Media Gurus is doing the certifying: Not so much. Let’s say you have two options: Hootsuite University or the Rutgers Mini-MBA in Social Media Marketing. Depends on the how you feel about the fluidity of social media.

Social Media 60

Social Media Training Media Employee 60

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. How does Stern use email marketing to drive executive visibility?

Strategy 71

Strategy Marketing SEO B2B 71

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Brands that actively contribute to environmental causes and communicate these efforts authentically can build a positive image. Building a sense of community enhances brand loyalty and affinity.

Marketing 78

Marketing Community Trends Technology 78

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 96

Social Media Media Facebook Twitter 96

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. With one glaring exception: principle #5, Ad Value Equivalents (AVEs) are not the value of communications.

Sports 52

Sports Measurement Course Examples 52

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 67

Social Media Media Crisis Skype 67

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. I had zero real-life PR experience, zero connections, and zero media databases to utilize. What are the biggest communication challenges facing brands today? My favorite social media platform is… Snapchat.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Doctor Spin

APRIL 25, 2023

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. It’s a mammoth business that works to communicate many of the same messages of PR, just in a different way.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” Email and Google Docs are your go-to forms of communication and collaboration. Ensure all marketing activities (blog posts, social media posts, email blasts, etc.) Let’s go on a journey down memory lane.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

MaccaPR

JUNE 16, 2016

there was another common refrain that presented both an opportunity and challenge for growing the hospital system's referral base: help facilitate better physician-to-physician communication. But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries.

Social Media 48

Social Media Healthcare Marketing Media 48

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 83

Social Media Web Media Measurement 83

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. Will the professional communicator be subsumed permanently by marketing?

Publicity 118

Publicity Marketing Content Marketing Software 118

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. However, many of their colleagues from traditional media have been even slower. It’s a matter of financing.

Newspapers 59

Newspapers Print Media Social Media 59

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth. Christopher S. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Mark My Words

APRIL 2, 2015

2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”. The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. Which brings us to the leaders debates.

Television 60

Television Survey Social Media Government 60

Ishmael's Corner

SEPTEMBER 28, 2014

The influence of journalists remains as important today as when I started in the communications business. I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium. to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Cision

APRIL 19, 2016

She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward.

Ethics 120

Ethics Consumer Leadership Groups 120

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, it’s been used (to death) in signage by retailers, restaurants and media. This is what Twitter was like from about 2007-2010. 3 — Social media is no longer about conversations. And, as of Sept.

Retail 0

Retail Social Media Twitter Customer Service 0

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. How do you help brands create communication that inspires action? At Thought Bubble Communications , one of our many strengths is media relations.

Analytics 227

Analytics Measurement Pitching Travel 227

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68