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Less “let’s go viral” and more “let’s build community”

Communications Conversations

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. Fewer people are talking about virality and shares, and more people are talking about community. First, go back to 2010. You were building a community.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. Our biggest growth spurt was 150 percent between 2010 and 2011.

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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. Opportunities exist for publishers and organisations with owned channels to tailor content, channels and communities to Gen Z's interests. The work was funded and published by the CIPR Research Fund.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Community building Create and foster online communities that align with the interests and values of Generation Alpha. Building a sense of community enhances brand loyalty and affinity.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Landis 32 Anniversary – How I Donated my $320: Part 3

Landis PR

In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts. The organization’s Climate Disaster Fund is a $1 billion commitment over the next decade to support communities impacted by the climate crisis.