Remove 2010 Remove Community Remove Corporate
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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

Deirdre Breakenridge

During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. My answer was, “No. The conditions for success have changed.”.

YouTube 150
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 168
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Excuses: Roadblocks On Your APR Journey

PRSay

I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. Mottola obtained a master’s degree in public relations and corporate communications from New York University in 2010.

Corporate 104
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Mitsubishi’s history of scandals suggested an unethical corporate culture. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91 to $3.97) per share.

Ethics 265
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Landis 32 Anniversary – How I Donated my $320: Part 3

Landis PR

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts.