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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. The work was funded and published by the CIPR Research Fund.

Study 111
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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. Our biggest growth spurt was 150 percent between 2010 and 2011.

Mobile 120
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Why You Should Consider Applying for the PRSA Board of Directors

PRSay

In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Applications are due May 25. Find details here. Advance diversity and advocacy.

Education 122
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion.

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How to Pitch Journalists in 2024 (According to Journalists)

Buzzstream

As you can see, Michael’s bio says that he covers community initiatives and cultural life. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. I’d be happy to share the full report or arrange an interview with our lead researcher.

Pitching 126