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The Future of Marketing Looks More like Public Relations

Sword and the Script

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. These ideas are not new, but it has taken an inordinate amount of time for the PR community to come to the same realization.

Publicity 127
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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. Opportunities exist for publishers and organisations with owned channels to tailor content, channels and communities to Gen Z's interests. The work was funded and published by the CIPR Research Fund.

Study 111
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Help a Reporter Out (HARO) is Back! (We Talked to the New Owner)

Buzzstream

Verification will rely on tools like AI text detection, image analysis, LinkedIn checks, and community reporting. HARO is open to continuous feedback from the community. For anyone who followed Help Reporter Out, I was launched around 2008 and acquired in 2010. HARO is returning as an email newsletter on April 22.

Report 62
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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

That was a real success in the college community. Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010. This article was in the Top-Viewed article listing for almost a week!

Film 150
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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Then in 2010, he co-founded Contently to help brands produce audience building content.

Airlines 100
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PR Is As PR Does

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? They listen a LOT. Then they plan. And talk they do. – and 14.9%

Travel 87