Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 183

Reddit Software B2B Technology 183

Polaris

JULY 11, 2014

First, let me say that, as a public relations professional, I’m no stranger to corporate missteps and, from time to time, the subsequent efforts of those responsible to dodge accountability. Who doesn’t recall the half-hearted mea culpas uttered by BP CEO Tony Hayward following the Gulf of Mexico oil spill in 2010?

YouTube 103

YouTube Television Crisis Corporate 103

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. These are smart professionals, with excellent judgement and crisis context. Put yourself in the shoes of the team charged with managing this crisis.

Reputation 88

Reputation Social Media Reddit Media 88

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Glad thats over with.

Social Media 69

Social Media Media Skype Energy 69

Landis PR

OCTOBER 31, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. The organization’s Climate Disaster Fund is a $1 billion commitment over the next decade to support communities impacted by the climate crisis.

Nonprofit 98

Nonprofit Local Community Small Business 98

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? How valuable was that time spent listening? Lead story in mainstream news.

Publicity 93

Publicity Banking YouTube Social Media 93

Sword and the Script

JANUARY 28, 2020

For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019.

Software 130

Software Tools Publicity System 130

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Crisis communications. At The PowerStation | Communications, he directs: Strategic program development and management.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. This is very old – like circa 2010 old. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. Coffee manages PayPal’s global corporate media relations as well as executive visibility projects for the CEO and CFO.

Software 121

Software Analysis Data Technology 121

Flatiron Communications

AUGUST 11, 2015

Over the years, the paid wires services – yes, they’re still a thing — have all had to endure the periodic PR crisis involving the inadvertent distribution of a fallacious news release. stock traders teamed with Ukrainian-based computer hackers to gain access to corporate press releases to trade on news before it was public.

Pharmaceuticals 28

Pharmaceuticals Data System Policies 28

ZudePR

JANUARY 26, 2016

Writing in 2010, Adrian nails it. Adrian, the designer: “Many designers adopt the language and mannerisms of their corporate clients: personally, I’ve never done this. Please note: this does not apply to crisis management. #21: Or maybe it was always thus. They like being paid. 21: On Fear.

How To 65

How To Meeting Creativity Agency 65

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. based firm that specializes in crisis management and health care communications. Publicis Health, part of Publicis Groupe S.A.,

Crisis 167

Crisis Ethics Publicity Marketing 167

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

APRIL 27, 2015

Why: Back in 2010 after the Haiti earthquake, I asked Wendy Harman of the American Red Cross how we could best help. Lukaszewski’s 12 axioms of crisis survival (2014 edition). Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself. From HowStuffWorks.

How To 40

How To Crisis Hotels Crisis Communications 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. It’s a useful reminder that, through creativity and quick decision-making, it’s possible to turn bad publicity into good PR. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

OCTOBER 25, 2010

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple?

Twitter 101

Twitter Measurement Facebook Blogging 101

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. Most crisis events are a long time in the making.

Reputation 130

Reputation Viral Employee Customer Service 130

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. BPs Response to the Deepwater Horizon Oil Spill (2010) After the worst oil spill in history, BP CEO Tony Hayward made things worse by saying: Id like my life back. Weak apology.

Examples 52

Examples Airlines Viral Crisis 52