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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Ethical practices serve as the foundation for effective crisis prevention and management. Building an Ethical Foundation Organizations need robust ethical frameworks before crises emerge. Companies like Patagonia demonstrate how embedded ethics create resilience.

Ethics 78
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General.

Ethics 151
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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 265
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The evolution of mainstream media and the need for every company to become a media company

Presspage

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results.

Company 111
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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. How do we create belonging in a hybrid environment?

Ethics 52
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Ban Ki-moon, who didn't stop solving puzzles for peace

Maxim Behar

The idea of the Treaty is to unite politicians and businesses, to work together for a better, more transparent, and ethical world, a place where both sides have equal roles and responsibilities. Photo: Maxim Behar with Ban Ki-moon, New York, 2010 I know what is up with you businesspeople now.

Ethics 52