2010 International Interviews 
Waxing UnLyrical
DECEMBER 31, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.
5W PR
FEBRUARY 27, 2025
Successful recall communications include: Clear identification of affected products Specific safety risks and reported incidents Step-by-step return or remedy instructions Multiple contact methods for consumer questions Regular updates on recall progress The 2010 Fisher-Price tricycle recall demonstrates these principles in action.
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Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is very old – like circa 2010 old.
Institute for Public Relations
JUNE 1, 2023
Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments. A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020.
Sword and the Script
NOVEMBER 12, 2016
Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” A buyer persona needs to be based on what you learn in interviews with buyers. She recommends, spending “a few hours a month interviewing recent buyers.”. Bold emphasis added ].
Sword and the Script
JULY 7, 2020
In an interview with PRWeek, the company likened it to a CRM for PR. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market.
PRSay
MAY 7, 2021
In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. Applications are due May 25. Find details here. Except, then, we called it “internships and jobs.”)
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