Buzzstream

SEPTEMBER 3, 2024

When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. Your email should sound like a pitch, not a marketing play. Cision’s State of Journalism survey found that “pitches that sound like marketing brochures” are one of the top ways to lose favor with journalists.

Pitching 126

Pitching How To Digital PR Data 126

PRSay

MAY 7, 2021

In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Applications are due May 25. Find details here. Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. The concept of CRM for PR isn’t new.

Technology 120

Technology Publicity Software Print 120

Bianchi Biz Blog

AUGUST 8, 2022

On my previous beat I grew well acquainted with the Gartner Hype Cycle, technology endlessly talked up and relentlessly marketed that never gets mainstreamed like the pundits and enthusiasts said it would, like what you’re seeing currently with the Metaverse hype…. How long have you been in journalism and how did you get started?

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. One day, I might pop up with an interview request when I feel they’re a good fit. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw.

Automotive 92

Automotive Meeting Report Media 92

Deirdre Breakenridge

NOVEMBER 8, 2015

During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film! Meme’s used quotes snagged from the interview transcripts and key marketing messaging.

Film 150

Film Social Media Video Writing 150

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. The world has gotten smaller with technology, so reaching far-off markets is much easier today. How did you get your start in PR? But the basics remain the same.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In 2010, I got my chance to work in Food PR and I was hooked! What are your thoughts on Influencer Marketing?

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 77

Meeting Automotive Media Technology 77

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Marketing' He joined tech-themed networking groups, meeting founders and inventors of world-changing companies.

Airlines 100

Airlines Viral Sports Ethics 100

Stuart Bruce

DECEMBER 29, 2014

Tom deserves an honour for the rare occasions when he updates his PR blog when it is guaranteed he’ll share some common-sense public relations advice and observations that is always refreshingly free from the marketing bulls**t and social media guru hype that today infects PR blogs.

Ethics 95

Ethics Local Blogging Social Media 95

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. Over those 15+ years, he published 5,638 blog posts!

Blogging 78

Blogging Community Agency Local 78

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

AUGUST 21, 2015

Nerd Reactor was founded in June 2010 simply by “a bunch of guys and gals wanting a place to share their love of movies, video games, comic books, and more,” Nguyen explained. “I get to play video games, watch movies and TV shows, interview people in the movie, comic book and video game industries and produce fun videos. .”

Blogging 120

Blogging Film Video Web 120

Communications Conversations

APRIL 26, 2022

The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). I even had an interview with UST in (probably) 2016 or so. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY. Being on campus.

Social Media 68

Social Media Media Case Study Travel 68

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Click here to try reconnecting the live stream. |

Tourism 64

Tourism Measurement Blogging Twitter 64

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011. How can you add value to them?

Mobile 120

Mobile Community Blogging Publicity 120

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Neil Patel is one of the biggest content marketers online today.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? At the time of this writing, the rate is currently 3.8%.

Resources 76

Resources Creativity Publicity Local 76

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 103

Tools Marketing Nonprofit Mobile 103

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. So, how can you be great on camera?

Video 48

Video Film Interviews Retail 48

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Color psychology and marketing , from precision intermedia.

Measurement 86

Measurement Tourism Blogging Resources 86

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. link] Nov. 9, 12-1 pm ET.

Measurement 105

Measurement Blogging Tourism Social Media 105

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 85

Measurement Publicity Analysis Tools 85

Waxing UnLyrical

OCTOBER 20, 2010

We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. I know I always leave with notes on how to improve my own work. Wanna Subscribe?

Measurement 79

Measurement Tourism Blogging Writing 79

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation.

Community 88

Community Publicity Web Social Media 88

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 73

Conference Tourism Measurement Twitter 73

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 104

Google Nonprofit Engineering SEO 104

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. Perhaps it is, at least for those companies, PR pros and marketing communications executives who would rather easily check the boxes than tackle a real challenge.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 90

Interviews Creativity Twitter Facebook 90

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 67

Social Media Media Skype Crisis 67