Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. The company says a centralized tool that links these things together will present a complete picture of media relations activity.

Technology 129

Technology Publicity Software Print 129

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.”

Technology 93

Technology Meeting Media Analytics 93

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. Unfortunately, I’ve also heard stories of people scheduling informational interviews and showing up unprepared (gasp).

Writing 99

Writing Interviews Pitching Industry 99

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Our biggest growth spurt was 150 percent between 2010 and 2011. For an event, we might look at doing an author interview or a list of books that relate to the event. Are you a nonprofit? How can you add value to them?

Mobile 120

Mobile Community Blogging Publicity 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. That got a big “check&# from me.

Publicity 98

Publicity How To Course Facebook 98

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 121

Software Analysis Data Technology 121

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 98

Blogging Facebook Twitter Writing 98

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 81

Social Media Twitter Facebook Measurement 81

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. What advice do you have for PR people that want to pitch you?

Meeting 77

Meeting Automotive Media Technology 77

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. He “held the same position at Falcon.io, a company he founded in 2010. Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. “While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. Over those 15+ years, he published 5,638 blog posts! job postings.

Blogging 78

Blogging Community Agency Local 78

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 2a) June 2, 2014: Vocus + Cision.

Technology 14

Technology Company Software Marketing 14

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

MaccaPR

FEBRUARY 25, 2015

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.] Most PR pros (and firms). But it is not the only game in PR Town. What is PR?

Facebook 108

Facebook Twitter Education Industry 108

Waxing UnLyrical

DECEMBER 16, 2010

Someone asked me the other day if I thought social interaction could replace F2F, and I said definitely not (this was in the context of pitching media), but I do think it can serve as a stepping stone, or even a bridge to further, IRL interaction. Talking The Social Media Walk | Waxing UnLyrical | Dr-Net says: December 16, 2010 at 7:20 am [.]

Social Media 97

Social Media Media Facebook Twitter 97

Bianchi Biz Blog

NOVEMBER 16, 2020

What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. One day, I might pop up with an interview request when I feel they’re a good fit. It would have to be the PR folks who send mass emails with irrelevant pitches. Any pet peeves with PR people?

Automotive 92

Automotive Meeting Report Media 92

Landis PR

MARCH 27, 2023

As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. Susan Slusser Happy Opening Day!

Meeting 52

Meeting Sports Media Pitching 52

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. Meets the organization’s goals Your project needs to fall in line with your organization’s goals.

Blogging 76

Blogging How To Print Facebook 76

Bianchi Biz Blog

DECEMBER 7, 2020

The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. What advice do you have for PR people that want to pitch you? Lately, I’ve also taken an interest in Michigan’s growing space industry. Describe the craziest or most fun story you have written.

Automotive 56

Automotive Meeting Report Transportation 56

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MARCH 22, 2021

I get a lot of pitches about a company being started and that’s the news hook being offered. I began in journalism in around 2010, mostly by accident. What advice do you have for PR people that want to pitch you? And try to avoid soaring rhetoric in your pitches. That’s also true in the startup technology reporting I do.

Technology 76

Technology Report Meeting Financial 76

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. But I’m not hard to find.

Blogging 68

Blogging How To Social Media Community 68

Prowly

MARCH 6, 2025

On the other hand, consider a brand like GAP which went through a major rebranding in 2010, a rebranding that customers disliked so much the company had to revert to its original brand design. But more importantly, they can reach out to relevant journalists and form media relationships instead of mass distributing one-off pitches.

Branding 80

Branding Brand How To Guidelines 80